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Events Marketing & Advertising

ORS Celebrates Afrobella’s 11th Blogger-versary: An Evening of Unapologetic Black Girl Magic

Dominique Lyric Robinson December 16, 2017

ORS celebrated Afrobella’s 11th blogger anniversary and it was nothing short of an evening filled unapologetic black girl magic.

Thursday evening in historic Bronzeville, ORS celebrated the Godmother of Brown Beauty Blogging, Afrobella, for her 11-years of unmatched contribution to the community. Bloggers, industry influencers and some of Afrobella’s closest friends came together for an evening filled with empowerment, inspiration, and sisterhood.

Afrobella & Lyric Robinson Strike a Pose

(left to right) Afrobella & Dominque Lyric Robinson

We laughed, we ate and we even prayed together. It was an honor and privilege to sit amongst so many talented, gracious, and spiritual women who contribute daily to making this world a better, more beautifully diverse place for everyone, especially us. In addition to the amazing people who attended the event, the venue, Blanc Gallery further amplified cultural and Chicagoan pride with the backdrop of the Farewell 44 exhibit, paying tribute to our country’s first African-American president and fellow South-sider, Barack Obama.  Black girl magic + Obama = Black Excellence. Enough said.

In a world where beauty is often segmented and limited when portraying women (and men) of color, the ORS brand has taken a stand to challenge the status quo to showcase more authentic and unique standards of beauty to thus encourage women to be who they are and love their hair, unapologetically. The ORS #NoStereotypes Campaign is more than just another ad campaign, it is truly a movement that is empowering women of color to live boldly in their truth, embracing all hair types. Behind the movement are the products which have recently been enhanced to highlight and feature new and old quality ingredients. While the brand has been around for quite a while, Namaste Labs Category Marketing Head, Nicole Robinson said, “It was time to bring our products up to date with a new fresh look and highlight all of the quality ingredients that we never talked about before”.

The night was filled with great moments and I have listed a few of mine below. 

  • The breathtaking “A Seat at the Table” seating arrangement was fit for every queen that attended.*cues Solange*

ORS Seating Arrangement at Blanc Gallery

  • When all of the guests bowed their heads, held hands and prayed together.

ORS- Afrobella Blogger Anniversary Hold Hands in Prayer

Photo Credit: ORS Facebook
  • Shawn Tollerson, CEO, Namaste Labs quote, What is for you is for you. No one can take that away from you. Be the ultimate that you can be.
  • Gifted Keys powerhouse performance embracing her beautifully, bold, bald-do

Gifted Keys Singing at ORS- Afrobella Blogger Anniversary event

Photo Credit: ORS Facebook

  • Peach cobbler and sorbet for dessert. Enough said.

Dessert served at ORS Afrobella Blogger Anniversary

  • And there was more. Just as I thought the evening couldn’t get any better, metallic, gold goodie bags were distributed to all of the guests.

ORS- Afrobella Blogger Anniversary Goodie Bags for guests

The goodie bag included:

  • (1) 5 fl. oz. bottle of the Oil Moisturizing Hair Lotion infused with Castor Oil
  • (1) 12.25 fl. oz, Strengthen & Nourish Replenishing Conditioner infused with Sweet Orange Oil
  • (1) 11.7 oz. Nourishing Sheen Spray infused with Coconut Oil
  • (1) Creamy Aloe Shampoo infused with Aloe Vera and
  • (1) 2.25 oz. Edge Control Hair Gel infused with Sweet Almond Oil
  • (1) ORS Olive Oil branded towel
  • (1) ORS Olive Oil Hair Pick

This event was one for the books and a perfect way to end the year! The networking and celebration of true sisterhood with the Queen of the night, Afrobella, alongside a brand that gets us, AND all of the amazingly talented women was nothing short of an unapologetic, black girl magic experience.

Until next time,


Dominique Lyric Robinson

Dominique Lyric Robinson is Founder and Content Curator at Lyrics By Lyric. She is also a badass advertising exec with a proven track record to build brands, client relationships and looks to educate young and seasoned professionals on the power of personal branding and self- advocacy.

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